evian Has Teamed up with JCDecaux on an Interactive Out of Home Experience From July 19 to August 16, Chicago saw evian transform their brilliant ‘Baby Inside’ TV advert into an interactive outdoor experience with an unexpected twist. Continue reading →
New ABSOLUT VODKA Crystal Pinstripe Bottle Hits Travel Retail The absolutely new ABSOLUT VODKA Crystal Pinstripe Bottle limited edition, the most luxurious ever version of an iconic bottle, was introduced exclusively in Stockholm Arlanda Airport on 6 September by Pernod Ricard Travel Retail. Continue reading →
Brand Portfolio Strategy: Ten Principles for Building Long-term Success You are welcome to share your thoughts on this article written by Mike Taylor, Executive Director, Strategy & Research at Interbrand, Cincinnati Continue reading →
Bloom Redesigns GlaxoSmithKline’s Horlicks Drinks Horlicks, the leading hot milky drink from GlaxoSmithKline, is set to drive category sales this winter with a bright new pack design by Bloom. Continue reading →
Heineken Has Launched the ‘Legendary Football’ Ad Campaign Heineken today has announced the launch of its new campaign for the forthcoming 2011/12 UEFA Champions League season, titled ‘Legendary Football’. The campaign is centered on two new films featuring UEFA Champions League legends. The films are showcasing combined artistry of both the UEFA Champions League and Heineken, the world’s leading premium beer brand. Continue reading →
Heineken Gearing up for the Rugby World Cup with Raison Pure Design Following their previous project with Heineken on ‘musical’ limited edition cans back in May 2011, Paris-based Raison Pure team have continued collaboration with the brand and unveiled a new ‘sports’ range which is due to launch before the Rugby World Cup 2011 in New Zealand. Continue reading →
Porsche Announces a Public Voting for the ‘My Daily Magic’ Film Competition Porsche Cars North America that is currently running an amateur filmmakers competition, ‘My Daily Magic,’ announced the opening of public voting. Continue reading →
Landor Named The 2011 Breakaway Brands The brand agency Landor, has unveiled results of its ‘The 2011 breakaway Brands study’. According to the study, Facebook, Skype and YouTube are among the leading brands that have grown dramatically over the last three years. Continue reading →
Casa Rex Creates a New Packaging for Unilever’s Toothpastes in Germany Casa Rex, Brazil’s most awarded design consultancy, has developed new packaging design for the Signal range of toothpastes for Unilever in Germany. Continue reading →
ABSOLUT VODKA Has Organised the ABSOLUT VIS10NS Exhibition in Dublin ABSOLUT, a vodka brand that has been collaborating with artists for years, presented the ABSOLUT VIS10NS exhibition to the Dublin public. Continue reading →
