71% of Asian consumers oppose cultural unification and globalization, Y&R pan-regional research 2014 suggests VML Qais, an Asian arm of Y&R with offices in Singapore and india, has released the findings of the pan-regional study Generation Asia 2014 encompassing 10 Asian markets and 32,000 consumers aged from 18 to 60 years old. Continue reading →
Mobile display ads and mobile native ads increase brand awareness by 54%, the latest joint tests by Havas and Sky Media prove Havas Media Group along with the two research agencies Differentology and On Device Research have teamed up with Sky Media, advertising sales arm of Sky, to conduct one live and two lab experiments aimed at trying new methodologies in measuring mobile advertising effectiveness. Continue reading →
Brits have 36% more purchasing power in 2014 than the European average, GfK study finds The global marketing data provider GfK has revealed the results of the annual study GfK Purchasing Power Europe 2014/2015 that has shown a 2% average growth of the nominal disposable income of the residents of 42 countries in euro. Continue reading →
80% of global smartphone users recommend a brand based on mobile website experience To adapt or not to adapt a brand website for mobile and tablet screens should be out of discussion among marketers these days. Numerous studies have proved that a positive mobile experience is important for customers who prefer to research services or products using a smartphone. Continue reading →
76% of new FMCG products launched between 2011-2013 failed within a year, Nielsen “Breakthrough Innovation 2014” report finds Researchers behind the Nielsen Breakthrough Innovation Report for Europe 2014 have analyzed 12,000 FMCG product launches across Western Europe and revealed the trend that about 66% of those products never reached the sales volume of 10,000 items, while 76% of those new launches never survived the first year of their marketing lifecycle. Continue reading →
Monthly design news roundup: bluemarlin, Slice Design, ButterflyCannon, JDO, Pearlfisher, FITCH and others We’ve compiled the list of 13 latest works by some leading UK (and Russian) design agencies released over the past month. Continue reading →
Four newest post-demographic trends versus conventional demographic models A more fluid, open and diverse society of today has been re-shaping conventional social, cultural, and sexual norms to become a stereotype-free «consumer base» that requires different marketing approaches. Thus, traditional demographic marketing segmentation by age, race, gender, location, family status or income is not as important as it used to be 10 years ago. What’s important then? Continue reading →
Hyper-aware Generation Z is the most resistant to irresponsible business practices, a new research finds The so-called Generation Z (born between 1995-2009) in the coming years are to become today’s shoppers, workers and […]
Brand identity through a music lens Audio design is quickly evolving. When an idea or concept is not well executed, the consequence can be costly. Continue reading →
Google, McDonald’s and Amazon are among the top 10 simplest and most social global brands Last week, the two global brand rankings were released independently — Klot’s Top 50 most influential brands on social media and Siegel+ Gale’s Global Brand Simplicity Index 2014. Continue reading →