Schawk, Inc., a leading provider of brand development and deployment services enabling companies of all sizes to connect their brands with consumers, announced the appointment of Lor Gold to global chief creative officer at Schawk. This position will be responsible for stewarding and developing a creative vision across Schawk in support of the expression of brands across consumer touchpoints at home, on the go, at the store and on the shelf.
Category Archive: News
BEO* is Carlsberg first venture into soft drink innovations, giving consumers a real alternative to alcohol and soft drinks. Ergo defined the potential, identified the mindset and developed a new brand language for this emerging category. The independent brand identity consultancy worked with the Carlsberg team to give the brand a ‘delightfully refreshing’ personality that brings the product experience to life, and created the brand identity—natural, fresh, yet sophisticated.
adidas Originals and Diesel—two brands, which represent bold spirit and innovative style,— have released a new collection of sneakers, which continues ‘The Colliding Worlds’ collaboration, started by them earlier this year. For the new limited edition range, the two iconic clothing and footwear giants mixed their attitudes, approaches and outlooks, creating unique products for its loyal fans.