adidas gathered those fascinated with artificial rock climbing in Tirol’s Oetztal Valley for the new top-class adidas Rockstars invitational contest.
Category Archive: News
Special 15% off code: POPS15 for Popsop.com readers*
Packaging that Sells bridges package design with brand strategy and real-world examples of the powerful influences packaging has on consumer buying decisions. This conference is the go-to source for insights, inspiration, connection-making opportunities and superior education for brand marketers and their package design and development teams.
International beer brands Heineken and Amstel have been launched in a new four-litre PET keg with an integral tap supplied by APPE. The new “Tapje” keg is a small draft-beer system, which consumers can use at home. It offers an innovative cost-effective alternative to the traditional crate of beer, with greater flexibility for consumers. It has been launched in the Netherlands prior to introduction into other markets.