Retail design and branding agency M Worldwide has won a 6-way pitch to fully redesign and refurbish The Bath Visitor Information Centre. M Worldwide was asked to pitch following its very successful redevelopment of the Roman Baths main store which saw a 9% conversion rate increase of visitors to retail customers and a 12.8% increase in spend per visitor.
Category Archive: News
Brands come and brands go. Some of them evolve, get iconic and celebrate anniversaries of successful business like Coca-Cola and Mercedes-Benz, and some have to move out of the market, giving space to more innovative and ambitious competitors. In this review we at Popsop will try to figure out if the 10 troubled brands, which according to 24/7 Wall St., “will disappear in 2012,” are really doomed. What they say really makes sense and should be taken seriously: for instance, last year, they predicted that T-Mobile won’t do on its own the following year, and in early March, “AT&T Inc. rose after agreeing to buy T-Mobile USA from Deutsche Telekom AG for $39 billion in cash and stock to create America’s largest mobile-phone company,” as Bloomberg reports. Still, they did wrong predictions for other companies including Kia and BP, which managed to do much better than it was expected (maybe, the predictions will turn to be correct, but over a longer period of time than stated).
To celebrate its 50th anniversary, WWF created a breathtaking short film titled ‘Astonish me’ to showcase some of the extraordinary species recently found around the world. The film stars Bill Nighy, Gemma Arterton, Christian McKay and introduces Will Jacklin. An acclaimed writer Stephen Poliakoff and director Charles Sturridge were behind the scenes of this magical tale.
Diageo that has recently re-launched its luxurious Johnnie Walker Blue Label, announced on July 15 the start of the ‘Qream With A Q’ campaign. Qream is an ultra-premium cream liqueur was developed by the premium spirits and wine company in collaboration the Grammy Award-winning musician and producer Pharrell Williams. Williams helped to develop the taste and bottle design as well as the marketing and advertising campaign.