Kraft Macaroni & Cheese has just introduced its version of the Facebook ‘like’ button: smile tagging. This is the brand’s way to attract consumers, instead of racking up standard ‘likes’.
Category Archive: News
PUMA, one of the most socially-conscious brands in the apparel industry, is kicking off the second season of its charitable Project Pink, aimed at fighting breast cancer in the USA. During the previous year of the program, which was started last summer, the brand raised over $60,000 donation to the Breast Cancer Research and Education Fund at Magee-Womens Foundation. Now, through a series of sport-related events, new line of sport gear and activity to raise more money for a new organization battling breast cancer (to be named here), the brand continues its program with the help of Project Pink spokeswomen, female soccer athletes (Amy Rodriguez, Leslie Osborne and Tasha Kai among others) and PUMA Women’s Soccer Ambassador Julie Foudy, who teamed up with PUMA in late June.
CARTILS, one of the world’s first branding and packaging design consultants, has developed a new unique design for Kamenitza beer. The latest brand presentation offers a distinctive new 3D bottle design within the Bulgarian market and a fresh label shape that further enhances Kamenitza’s impact on shelf.
On July 7, Red Bull started a 72-hour building competition within its project Red Bull Creation. 16 teams from across the country came together for three days of innovation with the city as their playground. Red Bull Creation brought together country’s most creative minds, showcasing their ingenuity with one team came out on top.
Dolce&Gabbana has launched its Masculine vs Feminine campaign, revolving around the eternal theme, the clash between (or a combination of) feminine and masculine power, and promoting the Fall/Winter 2012 collections. The new series of photos shot by acclaimed photographer Steven Klein reveals the spirit of Italia, where ladies are as brave as their husbands and men sometimes can be as sensitive and love romance as women. The brand’s prints are always very juicy and hot, and sometimes are quite controversial (like it was with the homoerotic series of photos last year)—this time, the photos showcase all the emotions towards the opposite sex—both violent and soft, gentle,—which were held inside.