The hilarious ‘Dove Campaign for Real Beauty’ featuring women of all ages and nationalities, which was aimed at helping female consumers feel confident with their looks and realise their personal beauty potential, is now replaced by new campaign dubbed ‘Dove Body Language’ for the Dove Hand & Body range, which was relaunched globally. The campaign was kicked off by Unilever on June 6 and is rolling out primarily at the brand’s Facebook page, where one can write a shareable message (up to three lines) with the help of six women who form letters with their bodies.
Category Archive: News
The world is experiencing the power of ‘Think Blue.,’ Volkswagen’s international environment-oriented campaign, which was launched in Europe in 2010 and over the last months has been rolling out in the USA, Canada and Australia as well. With a huge focus on ecology, the brand just can’t miss big days for those who care about the nature—ahead of Earth Day (April 22), in Canada the brand released a simple but smart advert encouraging to check the tires’ air pressure regularly, and on the occasion of World Environment Day (June 5), Volkswagen and DDB Sydney developed an integrated campaign with the ‘Why be environ-mental when you can be enviro-normal?’ tagline for Australia.
You are welcome to share your thoughts on this article written by Steve Puttock, Managing Director at Schawk, Inc., London
The global marketplace is providing businesses with fantastic opportunities but also, inevitably, moving into new markets can cause headaches! One area for particular concern is around the creation of international advertising and marketing campaigns. For the sake of efficiency, it makes sense to create a master campaign that can then be adapted and deployed across local markets. However, this is not a straightforward process by any means.
On June 2, the Eastman Kodak Company announced the new environment-friendly initiative that allows U.S. customers to get rid of electronics products they no longer use.
Consumers are welcome to trade in used gadgets from any brand and receive cash. Any printers, digital cameras, digital video cameras and digital picture frames, as well as camera accessories such as lenses and flashes are accepted.
illywords, a magazine about art, culture, science and life-style published by illy celebrated its 10th anniversary on June 3. For these years, the magazine has published dialogues, opinions and points of view on such themes as space, courage, dreams, multiculturalism,awareness, chaos and the non-linear path of knowledge, to name just a few. The above-listed topics prove again that illy is a brand that follows contemporary trends and with its art projects and celebrities involvement targets its intellectual audience.
PepsiCo, one of the biggest global companies committed to drive innovation and support talents, is expanding its program PepsiCo10, launched last summer in the U.S., to Europe. The initiative is aimed at discovering emerging and innovative small media and technology companies, which can introduce small, but very positive changes to the industry working side by side with PepsiCo experts developing projects for the Pepsi-Cola, Walkers Snacks, Tropicana and Quaker brands.
According to Bloomberg, two bottles of the world’s oldest Champagne, which spent about 170 years at the bottom of the ocean, were sold for 54,000 euros ($78,400) at an auction in Finland on June 3. The second lot, containing vintage Veuve, went for 30,000 euros, which was the most paid price for a bottle which for the auction house—America’s oldest wineshop Acker Merrall & Condit. A bottle of champagne from Juglar, which became part of Jacquessonsold now was sold for 24,000 euros.