Peugeot and its marketing agency Wand launched an outstanding promotion campaign in the UK, with genuinely unique prize, supporting showcase of the new Peugeot 3008 Crossover. Its tagline ‘so much technology you’d expect it to fly’ puzzles from the very beginning. But these are not just words—the winner will get a chance to venture into space. Such ‘hi-tech prize’ is a special training and flight preparation plus 100 km trip above the Earth’s surface. In addition to that, photos and videos of the experience will be provided, too. Or an alternative—cash prize of £30,000. For all that the entrants have to do is just take part in a ‘spot the 3008’ competition.

Children from Chicago area spending holidays at home will have their fun with Kraft Foods. The company with grand corporate responsibility campaign arranges four one-day family festivals Kraft Great Kids Hoopla with free admission during all summer months and September. The program includes not only entertaining activities—children will also learn about the benefits of good nutrition, healthy eating and active lifestyles.