Glenfiddich has partnered with MOJO music magazine to present New Voice award. They competition organizers are looking for the unsigned singers and songwriters in the United Kingdom. Very gifted, but unsigned. The culmination of this competition will be marked by a live event at London’s Gibson Studios in July, when the top five finalists, as selected by MOJO readers, will perform in front of music industry stars panel chaired by editor Phil Alexander.
Category Archive: News
PepsiCo’s functional drink Gatorade, which is known for its campaigns featuring A-list athletes, has launched the ‘Replay’ promotion in Australia dedicated to bringing back the favourite sporting moments of its consumers. Apparently, the drink is not only good for body, but also has a positive influence on memory—those, who want to share their recollection on the hilarious episodes from their sports life, are invited to visit the www.gatoradereplay.com.au website where they can upload their stories.
Carlsberg has commissioned a Liverpool-based agency Uniform to carry on the work on brand-repositioning.
As announced earlier, in April 2011, what was previously called ‘Probably, the best lager in the world’, announced its intention to reposition itself with the aim to double global sales by 2015. As part of its re-positioning campaign, the brand’s strapline has been changed to «That calls for a Carlsberg».
After winning in almost every segment of online business and activities, including Internet search, online advertising, email, Google is eyeing success in the areas that are somewhat unexplored for the company. According to businessinsider.co.uk, «Google’s new CEO Larry Page is all about winning in social, tying every Googler’s bonus to the success of the company’s social strategy.»
Last May, to promote its Chrome browser, Google presented its hilarious spot showcasing weird but great speed tests, and now it switches from lab experiments to emotional components. The campaign dubbed ‘the Web is what you make of it’ was developed by Google in cooperation with the ad agency BBH New York, and starting Tuesday is rolling out on the U.S. television. “People are doing amazing things with the web, and our new series of films highlights some of these accomplishments, both big and small, serious and fun. The Web is What You Make of It. What would you make?” asks Google on its Chrome’s YouTube page.
Some cars are the speediest, some are the most reliable, and the new Volkswagen’s Polo GTI launched by is the most musical model ever—at least, in advertising. The auto manufacturer teamed up with Tribal DDB Singapore to launch a digital campaign featuring Singapore’s top beat boxer, Dharni, and is inviting consumers to take up a challenge for a chance to win the ultimate prize, a weekend drive with the new Polo GTI.
