The Estée Lauder Companies is thrilled to announce the launch of its 2011 Global Breast Cancer Awareness (BCA) Campaign. Mrs. Evelyn H. Lauder, Senior Corporate Vice President of The Estée Lauder Companies and co-creator of the Pink Ribbon, reveals the new Campaign concept, ‘TOGETHER. Connect. Communicate. Conquer. For A Future Free of Breast Cancer.’ that builds on the 2010 BCA Campaign’s theme, ‘Connect. Communicate. Conquer. Prevent Breast Cancer One Woman At A Time.’ The new global Campaign emphasizes the power of many millions of people joining TOGETHER around the world with one voice to spread the all-important message of breast health and that early detection saves lives.
Category Archive: News
Coca-Cola, which has launched numerous projects revolving around recycling (the latest initiatives include the launch of cardboard racks and new collection of rPET tee-shirts) ‘gives it back’ in Israel with a fashion twist. This month, the brand has opened a pop-up store, where it sells beautiful apparel and furniture made using recycled bottles and cans of the iconic fizzy drink.
YouTube is providing filmmakers and cinema fans from all around the globe with an awesome opportunity to watch shorts, screened at the 2011 Tribeca Film Festival, online. Those, who will not be able to attend this year’s event, which is taking place in NYC April 20-May1 and marks its 10th anniversary, can visit a the Screening Room channel on YouTube and so in some way feel the spirit of the festival, which was co-founded by Robert De Niro back in 2002.