Columbine, the iconic hosiery brand, has been given a fashionable new look at the hands of brand design expert Dow Design. The new logo and branding modernises the Columbine image, positioning the brand as a quality product for the mainstream market and creating brand cohesion across the range.
Category Archive: News
You are welcome to share your thoughts on this article written by Jonathan Ford , Creative Partner, Pearlfisher
What does ‘Limited Edition’ really mean any more? Originally, limited editions were truly exciting—something deeply special, in limited batches, that you just had to have. But now, we have a huge market full to the brim with different takes on the limited edition idea: collaborations with other brands, re-interpretations of brands, brand extensions in to new markets and worlds…
Recognizing that kids are often the most effective at creating change, Nissan North America, Inc. is launching an in-class and online educational outreach initiative called ‘Choose Zero’ in elementary and middle schools this month. The curriculum, which features the 100-percent electric Nissan LEAF, the world’s first affordable, all-electric car designed for the mass market, is designed to empower kids to make and advocate for changes that reduce carbon emissions in their homes, schools and communities.
Landor Associates excellence in rebranding was recognised at the Transform Awards 2011, with its work winning a gold award in the category of Best Brand Architecture Solution for
Invensys. In a ceremony at the Grange Hotel St Paul’s in London, hosted by former director of communications and strategy to the Prime Minister, Alastair Campbell, Landor was lauded for its work with Invensys who provide an open technology platform that allows partner businesses greater control and flexibility.
Converse, the world-renowned footwear brand known for its passion for music and independent artists, has unveiled a new campaign comprehensively implementing the potential of modern-day audio-visual arts.
The campaign entitled ‘Desire’ represents an interactive experience at Schuh’s flagship store in London as well as in other brand’s venues in the U.K. It is based on the ‘Three Artists, One Song’ concept unveiled last year that was designed to create a free MP3 song starring Kid Cudi, Bethany Cosentino (Best Coast) and Rostam Batmanglij (Vampire Weekend). This year, in its new campaign, Converse has brought together another creative threesome. They are Paloma Faith, Graham Coxon (Blur) and Bill Ryder-Jones (The Coral) and have collaborated on an EP called Desire.
To celebrate the royal wedding and meet the demand for brands marking British nostalgia and the best of British, award-winning design agency, BrandOpus has created a special limited edition pack Rowse. The celebratory design will hit the shelves in April and will be available for a month beyond the event.
For over 13 years London-based RPM agency has worked with cider brand Strongbow on their festival activation to create the Strongbow Bowtime Bar that represents a uniquely structured dance arena inviting consumers in to relax in the secret garden, dance on the spacious dance floor and enjoy a pint of Strongbow from the multiple bars provided. RPM has been working alongside talent booking agency OurKidBrother who programme the live stage to create live entertainment that works around the clock during the festival.