As part of The 21st Saatchi & Saatchi New Directors’ Showcase at the Cannes Lions International Festival of Creativity 2011 (19–25 June), Saatchi & Saatchi partners with Vimeo and Moby to discover fresh filmmaking talent. Saatchi & Saatchi, along with acclaimed musician, composer and photographer Moby, and international video sharing community Vimeo, is throwing down the gauntlet to the next generation of young filmmakers with a unique Music Video Challenge based on the theme of this year’s New Directors’ Showcase—‘Hello, Future’.

Wonderbra is known for applying ironic approach to advertising, though the brand is always quite serious when it comes to quality of their products. To draw customer’s attention to its Wonderbra Perfect Strapless, the brand has installed a fitting room equipped with… a trampoline, so every customer could try the new product on and test the wonderful effect of Perfect Strapless bra that stays perfectly in its place and will never let anything embarrasing happen.

With more than 43 million Americans living below the poverty line, community houses have increasingly become the heart and soul of neighborhoods. In order to ignite hope and optimism in struggling communities, Maxwell House, with a history steeped in giving back, is putting a spotlight on these community houses through ‘Drops of Good:  The Maxwell House Community Project.