As part of the Dazed Live festival, which was held in London this Saturday, one of its major partner, the Absolut Vodka brand, presented an exhibit called  ‘A Celebration of the City through Self-Publishing’ exploring the past, present and future of the capital and its culture of independent zine publishing. For the retrospective installation, Absolut London collaborated with jotta.com, an online community for artists and creatives.

Benetton to release the eightieth issue of its COLORS magazine to celebrate the Superheroes of our day: men and women, weak or strong, rich or poor, all united by a common wish: the good of people and of the world. ‘Real’ people who do extraordinary things for others, and who, in different ways, contribute to improving society. COLORS has met some real-life superheroes, who face the baddies of our everyday world with courage and self-sacrifice: the damage caused by the collapse of economies and by rampant pollution, the destruction caused by wars, the poverty of ignorance and atrocities.

One of Australasia’s most prestigious art prizes, The Archibald Prize, has been trumped by the launch of a new Foot Locker Australasia’s Sneaker Art Prize that’s set to shake up the art world and force people to question once more what can legitimately be called ‘art’. The retailer announced the launch of the The World’s Richest Colouring Competition and with a first prize cash value of AUD$50,001 it trumps the notorious Archibald Prize, by one dollar exactly.

The Wave Festival is Latin America’s single and most important communications event. Now in its 4th year, this International Festival combines the Wave Advertising Awards Ceremony and a thought-leaders conference that attracts a host of leading global brands and the most renowned agency professionals to acknowledge the best of Latin American advertising and identify trends in creativity.

MINI has officially announced the launch of its marketing campaign for MINI Countryman. Perhaps, for the first time in the history of automotive industry, a brand-new car gets  so close to a prospective customer. The campaign entitled MINI Countryman Wanderlust provides current MINI-owners and fans a plethora of opportunities for an ongoing relationship with the brand and its community through a number of entertainment events ranging from parties to concerts.

Yesterday, April 07, Facebook unveiled a new behind-the-scenes data server technology to the plethora of IT industry insiders at their headquarters in Palo Alto. According to mashable.com, at the press event dedicated to the launch of the project, executives from DreamWorks, VMWare, Fidelity, Delta, Dell, Apple and AMD got together to see the newest initiative by Facebook. Finally, Mark Zuckerberg, Facebook’s CEO, has introduced a new ‘technological initiative’ by the brand entitled Opencompute Project.