On March 31, Glenrothes, a Scotch whisky brand from Skyy Spirits portfolio, has announced the names of its ‘Whisky Maker’ competition winners. According to the rules of the contest run previously by the whisky brand, 4 winners from different countries will travel to Scotland and spend a week in May as The Glenrothes Whisky Makers, meaning they will participate in the process of whisky production, and of course, be able to nose and taste the drink of different sorts and age.
Category Archive: News
McDonalds has launched a multiplatform marketing campaign in China entitled ‘ChickiLeaks’, adage.com reports. This initiative is held by the restoraunt chain in collaboration with Chinese video hosting service Tudou and is running on TV as well as the Internet at the campaign’s microsite and a variety of online videos posted at the mentioned video hosting hub.
The smart brand, which last year started a war against dumb, is now getting more friendly and romantic. It kicked off a lovely international campaign developed at BBDO Berlin and revolving around travelling together in a car, which is designed just for couples, trying something new and being unique. The tagline of smart fortwo’s advertising push, which was launched across multiply media including print, online and TV, is ‘smart fortwo—A big idea for…’ mirrors the light-hearted and adventurous nature of the brand.
IKEA is about to find out, who is the messier sex, women or man, at home and suggest solutions to stop all the arguments on this issue. The brand teamed up with the Mother London agency to kick of the latest integrated marketing campaign build on the ‘Peace, Love and Storage’ idea in online media, print and TV in the UK. The official launch of the humorous promotion is slated for tomorrow—April 1 is the international All Fools’ Day, which is a perfect occasion to launch such campaigns.
Following its long-time commitment towards charity, YouTube in collaboration with Cannes Lions and Ralph present the joint project entitled ‘Good Work’ enabling the space for all those passionate about charity and serving for a good cause to have their say and grab attention of the sharks of advertising industry.
So, YouTube provides an opportunity and hosting for the inspirational videos designed to promote non-profit organizations. To learn more on the initiative, please visit youtube.com/goodwork.
On March 29, Skype introduced its all-new service entitled ‘Skype in the Classroom‘ and catering to the modern-day needs of teachers. The launch was preceded by the testing period of the beta version that had been launched in December 2010, which proved a success since about 4,000 teachers signed up for the project.