Glenfiddich announced the launch of Glenfiddich Cask of Dreams—an exciting new campaign designed to inspire people across the nation to pursue their pioneering dreams, and help them to achieve them. An extension of the groundbreaking ‘One Day You Will’ advertising campaign, it will combine a series of activities, including a global survey, high profile stunts, celebration events and a partnership with a likeminded charity, to bring the spirit of a pioneer to life in the U.S.

illy is one of the biggest fans of contemporary art and contently proves it by launching themed projects and awards as well as releases new additions to its bespoke illy Art Collection of cups and limited-edition cans. Recently, the brand redefined its basic range’s identity—now the coffee canisters feature brush strokes of different colours, which help distinguish between the various preparation types and roasts. The new can became the canvas for the latest ‘coffee’ design ‘Energie Love Difference’ by Michelangelo Pistoletto.

On March 28th, Veuve Cliquot held the 39th annual Veuve Cliquot Awards ceremony dedicated to celebrating the most successful business women of the UK with the strong commitment towards environmental and societal issues. This year, the first award went to Michelle McDowell MBE, a civil engineer who was responsible for the £70m re-development of the Royal Albert Hall. Aside from the grand prize, Ms. McDowell was also granted a title ‘Veuve Clicquot Business Woman of the Year’.

Fanta creates more play for consumers with the brand’s most unified and largest global marketing campaign to date. ‘Less Serious,’ launched in 2007, will now reach teens and moms worldwide in regions representing 90 percent of the brand’s global sales volume in 2011. The fun has started in many markets around the world and is kicking off in the United States on March 30, with the broadcast debut of Fanta’s ‘Chase’ commercial on ‘American Idol’ on FOX.

BMW is first partner of the wide-ranging exhibition ‘The Art of Enlightenment,’ which will open at the Chinese National Museum in Beijing on 1 April 2011. Conception and organization of the exhibition at the reopened National Museum of China are the joint efforts of the National Museums in Berlin, the Dresden State Art Collection, the Bavarian State Art Collection Munich and the National Museum of China.