UK brand design agency Coley Porter Bell has rebranded Dutch multinational DSM, providing it with a new corporate identity and positioning, including a new visual language, new logo, new brand architecture and a new strap line.
Category Archive: News
R/GA and Crispin Porter Bogusky alum to lead social media strategy
Co Collective announces the hire of Conrad Lisco as Head of Community Experience, effective April 4. He departs from R/GA. Lisco’s background includes expertise in traditional marketing, mobile and social media. At Co, Lisco will be responsible for helping clients craft the strategy and structure around social media. He will report to co-CEOs Ty Montague and Rosemarie Ryan.
Propel is re-positioning itself as Propel Zero, adage.com reports. The Pepsi-owned mark that was previously part of Gatorade lineup targeting athletes, is now turning into a brand for successful, energetic and proactive people who are particular about their health. To learn more about the new face of Propel, please visit its website at www.propelzero.com.
What is success? Nokia teamed up with Wieden + Kennedy Amsterdam to answer this tricky question in its latest global campaign, promoting smartphone E7. The brand is encouraging consumers to look at their life from a new point of view and decide what real success means to them—is it just about money they make or something really priceless, like friendship, happiness and those little sunny moments of life. The global multiplatform campaign revolving around tagline ‘Success is what you make it’ includes digital promotion, prints and 15-, 30-, 45- and 60-second TV-commercials, which feature a variety of E7 users from all around the globe.
Pepsi is celebrating up-and-coming artists by launching a new system that rates their popularity based on social media buzz around them. The iconic soda brand launched The Pepsi Music Index, a live ranking engine which analyses people’s real-time opinions on the performers and presents ‘the feedback’ in a clear ranking. The new system is very similar to the MTV Music Meter launched in mid-December 2010, which also builds a chart of the most popular emerging performers based on real-time discussions about them in the digital world.