Marketers are finding an increasingly attractive consumer segment in Generation Z, those born between the years 1991 and 2002. In its new strategy briefing, ‘Make Way for Generation Z: Marketing to Today’s Teens and Tweens’ Euromonitor International examines the marketing potential for this group of brand-conscious, tech-savvy, old before their years and highly individualistic wave of consumers. Aimed at strategists and planners, the briefing draws on Euromonitor International’s vast information resources to give a complete picture of the world’s largest demographic grouping, accounting for about to 21% of the global population in 2009.
Category Archive: News
Last year, illy encouraged students and alumni of the School of Visual Arts (SVA) in New York present their own vision on Big Apple through photography in the AuthentiCity competition. In October, 2010 the main prize $10,000 in cash was awarded to Igor Aronov, who was selected out of five finalists for his bespoke impressionism-inspired series ‘Reflection of the City.’ The coffee brand is now returning with the second installment of the project, which attracted over two hundred photographers in its first year, and inviting aspiring visual artists to explore the nature of the city with their cameras again and unlock its secrets in their stills.