Starbucks is continuing the activity dedicated to its 40th anniversary by introducing new offerings and designs as well as announcing upcoming events revolving around the big date. Yesterday, March 8, Popsop reported on the launch of the new logo of the brand and previewed a range of volunteering projects slated for April, and now the new Starbucks eco-store design, unveiled in Knightsbridge (London), gets into the spotlight.

Fashion brands are not only providing the people with haute couture attires and opulent accessories—some of them are really committed to improving the world outside the fashion houses, luxury boutiques and glamorous parties. One of those social-minded brands, Giorgio Armani joined the UNICEF’s clean water Tap Project, conceived in 2007 by Droga5, with its Acqua for Life initiative in 2010, and now is adding a new element to its project by launching the Drops for Life extension.

Breakfast is the most important meal of the day, yet the alarming reality is that 1 in 4 children live in homes where food is not always available, sometimes making breakfast hard to come by. As a breakfast leader, Kellogg has partnered with Action for Healthy Kids® to launch the Share Your Breakfast program to encourage Americans to help children who might otherwise go without.

Saab GB is pleased to announce their sponsorship of a brand new cinema experience: The Nomad—Driven by Saab. The Nomad is an exciting, roaming pop-up cinema that is set to tour 150 locations across the UK. Having perfected the art of ‘cinema al fresco’, the Nomad will showcasing an eclectic selection of films, ranging from classics to cult, noir and silent to mainstream guilty pleasure films, screenings will be held in beautiful and unexpected locations both in-door and out, from castles and abbeys to theatres, ballrooms and country house estates.