Asda Magazine, published by Publicis Blueprint, has seen an increase of 5% in its readership, according to the latest National Readership Survey (NRS). Readership has grown from 5,101,000 (January—June 2010) to 5,358,000 (July—December 2010) according to the figures, released on February 25.
Category Archive: News
This spring, Polo Ralph Lauren expands its shoppable children’s online storybook collection with the introduction of ‘The RL Gang: A Magically Magnificent School Adventure.’ Showcasing Ralph Lauren Childrenswear Spring 2011 collection, the new RL Gang video, narrated by award-winning actress and mother Uma Thurman, was launched globally on March 3.
Yesterday, March 3, TED, the non-profit organization behind the TED Conference and TED Talks, announced 10 winners of its first Ads Worth Spreading competition, which was launched late September, 2010. The idea behind the contest was to celebrate the hilarious commercials that run longer than traditional TV Ads (up to 5 minutes instead of 30 seconds), which is enough “to make an authentic human connection” and tell an engaging and intelligent story. The top-10 list of 2011 winners includes clips, which were developed between January 2010 and January 2011 for organizations and brands including Chrysler, Intel and Target.
Art has no boundaries. Materials, theme, sizes, colours—this is up to the creators to choose. Mentos US invited seven sculptures to come up with their creations made of chewing gum instead of conventional materials such as gesso and clay. The results of this unique collaboration are unveiled on the brand’s Facebook page, with two of them even appearing in magazine print ads (a lady wearing a summer hat/fruit gum and a picture of a giant octopus seizing a ship in the sea/mint gum).
Jamba Juice Company announced the launch of its ‘Ambassadors of Wow’ campaign across the U.S.—a year long contest to find a group of 100 local ambassadors, eight of which will be chosen to become national representatives of the brand. The contest, which will run in stages throughout the year, encourages fans to nominate themselves or worthy friends or family members to be the new faces of Jamba and share their excitement about the brand by creating ‘wow’ through support and involvement within their communities.
On March 2, Apple unveiled the second version of its tablet—iPad 2. The most important developments that inspired the technological giant to roll out the second installment of the device are new design, two cameras and faster performance.
Speaking in a nutshell, there are two important things to know about Apple’s iPads. First, the new iPad 2 is 33% thinner, 15% lighter and considerably faster than its predecessor. And let’s not forget that its predecessor, iPad v.1.0, according to Mr. Jobs, is ‘the most successful consumer product ever launched’ given the sales statistics: it earned Apple about 9.5 billiard dollars in the first 9 months after being introduced in April 2010.
You are welcome to share your thoughts on this article written by Greg Taylor, Founding Partner and Director of Brand Provocation at Elmwood
The incredible events of recent weeks have seen protesters in Tunisia and Egypt bring about the downfall of their autocratic leaderships. Their success has triggered similar social unrest in neighbouring countries such as Bahrain, Yemen and now Libya. The repressive and inefficient nature of these selfsame rulers caused widespread poverty that went unchecked for decades.