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Category Archive: News
Coca-Cola’s Sprite is launching a new advertising campaign in India, where the brand holds the second position in the list of soft drink brands. The tagline of the marketing push, which aims at younger consumers, says, ‘First drink, then think. Sprite—University of Freshology.’ The iconic lemon-lime based soda, which was launched in 1999 across the country, will be now promoted through a series of 6 TV commercials, as well as social media platforms and the brand’s website—www.sprite.in.
This year marks the 100th anniversary of International Women’s Day, March 8, and The Body Shop, which has been known for its strong dedication to defending human rights (one of the most well-known campaigns is the global movement aimed at stopping sex trafficking of children and young adults), is launching another project to commemorate the date and help homeless women in Australia improve their lives. The ‘Strength in Numbers’ campaign, which starts today, March 1, supports the global United Nation’s theme for 2011 International Women’s Day, which is ‘Equal access to education, training and science and technology: Pathway to decent work for women.’
The footwear company New Balance launched another project which encapsulates the theme of youth’s creativity, showcasing life of five young artists from Australia through the world of photography and video. The project, called www.nb574.com (in honour of one model in the brand’s range), will be disclosing details of the guys’ everyday creative experience of bringing new and fresh things in various fields (visual art, fashion and music) to the world.