On February 10, HP unveiled ‘Everybody On,’ a global campaign that celebrates how people around the world are using HP technology to pursue their personal and professional passions.
Category Archive: News
While the Mercedes Benz-sponsored Fashion week in New York is in high gear, Mercedes Benz along with its partner WGSN, a leading online fashion trend-analysis and research service, present ‘What Drives Luxury’—a comprehensive intelligence report aimed at exploring the after-crisis market and analysing any changes in the behaviour of luxury segment consumer. To provide the double-sided outlook on the object, the report contains two separate polls with Mercedes-Benz customers and fashion industry professionals.
International Design Consultancy P&W have designed a range of eco paper and cleaning products for Tesco’s US chain Fresh & Easy Neighborhood Market. The range consists of everyday paper products, such as paper towels, bath tissue and facial tissue, and household cleaners such as dish liquid, laundry detergent and cleaning sprays.
PepsiCo is extending the Snack a Jacks range with its most significant launch for the brand in recent years. The new product is rolling out now in Sainsbury’s with other major grocers soon to follow. Bloom, a PepsiCo rostered agency, was appointed without pitch, in 2010 following the agency’s successful re-design of the core Snack a Jacks range in 2008. Bloom worked with the Snack a Jacks team from the early stages to launch, defining the brand relationship, its identity and brand language.
illy, the well-known Italian coffee brand, dedicated to visual arts, has launched a revised platform of its digital network, illysustainArt.org, which is dedicated to artists and curators, who live and work in emerging and developing economies. The online program, which was first presented in 2008, offers representatives of the modern art scene from the countries, which provide little opportunities for those who want to share their creativity with the world, to join the global community for better communication and getting a feedback on their works.