While Walmart is launching an eco-focused Geo Girl make-up line for 8-12 year-old girls, H&M pays tribute to sustainability with its Conscious Collection, an ongoing range for women, men and kids, made from environmentally adapted and greener materials. Last month, H&M also created a new line dubbed Waste, made up of several different fabrics from pieces, which were left over from their capsule collection with Lanvin, and the new addition continues the retailer’s strive to be eco-friendly.
Category Archive: News
Avon announced the launch of Avon Connects—a social media website for women that allows them to interact with Avon representatives to get expert advice on the products. The new social media at www.avonconnects.co.uk serves for the purpose of helping women socialize, get support and advice from community members as well as enjoy other standard functions an average online community for women performs.
Pearlfisher has created a new look and feel for the entire Heinz Infant Feeding portfolio, including the packaging format for the new ‘Taste Of Home’ range. Heinz has the largest share of the Infant Food market, and the new design takes babies on a journey of discovery with tasty, exciting and nutritious food experiences.
The Coca-Cola Company has published its seventh systemwide Sustainability Review, entitled Our Commitment to Making a Positive Difference in the World. The Review releases 25 sustainability goals across seven focus areas for the Company and its bottling partners and also reports the Company’s sustainability strategy and progress.
The Family (and friends) studio has designed PET carafes for a new range of Innocent Drinks’ ‘not-from-concentrate’ juices, with all new label graphics developed by B&B Studio London. The range will include orange, in ‘with bits’ and ‘smooth’ both available in 900ml and 1.35L sizes and a debut an apple juice recipe in a 900ml size. Its smoothies will remain in cartons.
The Doritos ‘Pug Attack’ user-created commercial about a dog which goes for chips scored the No.1 ranking in the 2011 USA TODAY Super Bowl Ad Meter rating, bringing its creator, JR Burningham, one million dollars as a prize from PepsiCo. This year’s top-five also includes by Bud Light ‘Dog Sitting’ ad (which received 8.5 Ad Meter Score just like the winning spot), Volkswagen’s little Darth Vader commercial, Doritos ‘House Sitting’ (created by Tynesha Williams, won $400,000) and Pepsi MAX ‘Love Hurts’ spots.
In partnership with the American Society for Parenteral and Enteral Nutrition (A.S.P.E.N.), Nestlé HealthCare Nutrition launched the ‘Be R.E.A.D.Y.’ safety initiative at A.S.P.E.N.’s Clinical Nutrition Week last week to educate pediatric health care professionals on safe enteral (tube) feeding practices for hospitalized kids.