The brands are getting ready to the upcoming Super Bowl in their own creative ways. Some of them are launching new adverts like Doritos and Pepsi, while others are kicking off much bolder projects, transforming online activity of their fans into support for offline actions, just like Mercedes-Benz USA. The auto maker, which is going to advertize during the American football’s biggest event for the first time, started a campaign entitled ‘Tweet Race’ on the platform of its social media hubs, engaging its fans across the country.

Using eco-friendly drinkware is one of the top priorities for environmentally conscious global and local coffee retailers. Naturally, every coffee chain wants to offer its customers only the best product and at the same time turn them into eco-believers. Unfortunately, it takes some time (and money, and a good dose of creativity) to implement these «green» commitments into real life. This review is set to attract our attention as an industry to cups, paper or plastic containers for steaming hot beverages, which together with other sustainable packaging is able to improve (or at least not to harm) the environment. The idea of this article came from the recent announcement from Repurpose Compostables about the launch of the greenest coffee cup in the world, One Cup, which begins our short study of eco-cups, with due respect to other products mentioned below.

The hilarious series of viral spots featuring Isaiah Mustafa who promoted Old Spice shower gel scooped a plethora of industry awards (including the Grand Prix for film at the Cannes Lions International Advertising Festival) last year and helped the 7-decade old brand double the sales. The ‘The Man Your Man Could Smell Like’ commercials as well as the answer videos on YouTube were extremely popular, and when the brand said that Isaiah had left the campaign, at heart people believed that the Old Spice Guy would be back. And he has done it. Old Spice and Wieden+Kennedy Portland, the agency behind the campaign, announced the return of the much-loved Guy, who will be featured in new adverts to air the day after the Super Bowl.