Seattle’s Best Coffee launched the latest addition to its ‘Anywhere Great Coffee is Needed’ strategy: its new line of iced canned lattes. Following a successful West Coast test in 2010, this marks the brand’s entrance in the $1.4 billion dollar U.S. ready-to-drink category.
Category Archive: News
The brands are getting ready to the upcoming Super Bowl in their own creative ways. Some of them are launching new adverts like Doritos and Pepsi, while others are kicking off much bolder projects, transforming online activity of their fans into support for offline actions, just like Mercedes-Benz USA. The auto maker, which is going to advertize during the American football’s biggest event for the first time, started a campaign entitled ‘Tweet Race’ on the platform of its social media hubs, engaging its fans across the country.
Danone, the global leader in baby nutrition is launching newly designed packaging for its Aptamil Growing Up milk brand. The design has been created by international agency LFH which won the work following a three-way competitive pitch in November 2009. The new packs will begin appearing on supermarket shelves at the start of 2011.
The hilarious series of viral spots featuring Isaiah Mustafa who promoted Old Spice shower gel scooped a plethora of industry awards (including the Grand Prix for film at the Cannes Lions International Advertising Festival) last year and helped the 7-decade old brand double the sales. The ‘The Man Your Man Could Smell Like’ commercials as well as the answer videos on YouTube were extremely popular, and when the brand said that Isaiah had left the campaign, at heart people believed that the Old Spice Guy would be back. And he has done it. Old Spice and Wieden+Kennedy Portland, the agency behind the campaign, announced the return of the much-loved Guy, who will be featured in new adverts to air the day after the Super Bowl.