The new brand identity for Africa’s biggest beer brand, Carling Black Label, has been unveiled by CARTILS, the international branding and packaging design consultancy.
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The running theme has been one of the most explored ones in Nike’s promotional activity. This motif is frequently employed in interior designs of the brand’s flagship retail locations all around the globe. In October, the sport gear brand invited fans of urban running to visit the renovated 1948 store located in the capital of England and see the impressive installation ‘From Moon to Lunar’, which was created as a tribute to the iconic sneakers and the brand’s heritage. This time, in December 2010, Nike re-imagined the space of its Berlin Stadium keeping loyal to the same ‘cosmic’ style.
At this year’s Sundance Film Festival, brands showed their dedication to cinematography by presenting their own projects or announcing their future contributions to the field. While Honda was premiering its eighth film from the ‘Dream The Impossible’ series, Puma stepped out launching its PUMA.Creative Impact Award from the set of filmmaking initiatives announced last fall. This is an annual competition, which is designed to highlight documental projects, which have made (or are making) the most significant impact in the world.