HUGO is inviting artists and designers from all around the globe to join the next round of its international competition, HUGO Create, which was kicked off back in 2008, and since that time gathered over 32 thousand submissions by nearly 15,000 designers. Every 2 months or so the brand announces one theme (so far, there has been 19 of them ranging from ‘The Skyline’ to ‘The Elements’ and ‘Visual Mixtape’), and now HUGO kicks off the next challenge entitled ‘Surreal Appeal,’ asking participants to interpret the idea of modern surrealism in their new designs.

London-based Path design agency unveiled a new package for the  iconic Campbell’s Soup, which is to be relaunched across the UK later in January 2011 after 5 year’s absence. The latest design is available for the new 25  items of the renewed product range produced by Campbell’s UK in cooperation with Symington’s, British producer of dried prepackaged products. The range includes Cup Soup, Simmer Soup, Savoury Rice and Pasta & Sauce, etc. 

As part of the ‘Dream The Impossible’ documentary series, Honda debuted its eighth short-film documentary, ‘The Undying Dream,’ at the Sundance Film Festival. Directed by Ondi Timoner, the only filmmaker to twice win the Grand Jury Prize at the Sundance Film Festival, with producers @radical.media, the film brings to life a Honda corporate principle—the challenging spirit.

Nike’s commercials featuring LeBron James are going to transcendent to a whole new level. The basketball star will release a series of animated spots, which will represent his personality split into four: the 16-year old Kid LeBron (the leading character), the Athlete LeBron, the Business LeBron (voiced by James himself) and the Wise LeBron, just like in one Nike’s adverts. The upcoming web-episodes project, which will also feature the celebrity in live-action segments, is sponsored by Hewlett-Packard and Intel and produced by Mr. James’s company Spring Hill Productions.