It’s a usual thing when one brand is coming out against another one. But are traditional trends good for Diesel? Of course, not. The brand, which is well-known for its weird and defiant campaigns (the latest one, Fresh & Bright Super Heroes is a vivid example) and unexpected collaborations, teamed up with adidas Originals to present a limited edition collection of footwear, which was launched on January 20.
Category Archive: News
7UP becomes simpler—not in terms of the recipe, but visually. The citrus flavoured soda brand decided to drop some elements of its previous logo and make it look bolder and fresher. The new identity developed by TracyLocke new York was launched only in international markets, where the 7UP brand is owned by PepsiCo (not the U.S., where the 7UP brand belongs to the portfolio of Dr Pepper Snapple Group, Inc.). The countries, which have got the famous refreshing drink in ‘a new outfit’ several months ago, are Germany and Canada.
Esquire unveiled its latest use of augmented reality technology and further established its eye for innovation with two unique experiences that extend the magazine well beyond the printed page. It has joined forces with GoldRun to create two interactive adventures using ‘geo-tagging’ technology. For the first time ever, a magazine is using GPS technology to place a virtual image of a cover subject in a remote location. Esquire’s February cover model, Brooklyn Decker, can be ‘found’ in over 700 Barnes & Noble stores across the country.