MINI is expanding its cooperation with Red Bull by becoming a partner of Red Bull Crashed Ice, where groups of four athletes on ice skates plunge down an ice cross downhill track some five metres wide and peppered with bumps, jumps and banked turns. This innovative and—in every sense—cool winter sports events comprises four events. The races take place on an artificial ice cross downhill track specially created for each event and extending to around 350 metres in length. As in 2010, the venue for the season opener on 15 January 2011 is the Olympiapark in Munich.

In 2010, Pepsi proved that anyone anywhere can motivate and inspire Americans to move the world forward. Since February, all 50 states have participated by voting in the Pepsi Refresh Project. With over 61 million votes cast via www.refresheverything.com, the Pepsi Refresh Project is on track to award more than $20 million in grants to over 400 ideas in 2010.

Ahead of Christmas, Levi’s is launching a competition, which echoes the major theme of the brand’s latest ‘Go forth‘ campaign and is supporting the idea of its latest project dedicated to craft, Levi’s Photo Workshop. The brand teamed up with the Hipstamatic community to kick off the ‘Holidays Captured’ contest, which revolves around sharing the festive spirit and taking hilarious digital stills, which encompass the vintage style of film photography.

Heineken, an iconic international beer brand, launched sweepstakes and offers a one-of-a-kind prizes to the winners: a retro fridge, a flat-screen TV and a high-end chair.  What makes those items special is not their price, but rather the fact all of them are decorated by the award-winning New-York based artist Jayson Atienza. Jayson has a signature painting style that consists of sophisticated water color and ink designs. This time his brush touched the items to communicate a part of the iconic brand identity and energy of Heineken to this household items that we see every day.

Nike has something in-store to impress and engage its fans in January 2011. The iconic sportswear brand is announcing its new groundbreaking project designed to combine the world of football and interactive movie. Is it possible? It will be with the ‘I AM PLAYR’ game, which will enable players to experience the life of a superstar striker just as he does it.