Johnnie Walker has introduced a new way to savour its Gold Label Whisky—Serve Chilled. The French design agency QSLD Paris has been selected to create the outer pack dedicated to this new tasting.
Category Archive: News
Adopting the idea employed by another player on the auto market, Honda Jazz, MINI Canada offers its fans to stuff all of their friends into just one vehicle. The brand is encouraging Facebook users to gather all their online buddies and see how many of them can fit into MINI Countryman model. The more people you manage to invite to get into the car, the higher is the chance of winning the vehicle.
Russian subsidiary of Interbrand, the leading global agency in creating and managing brand value, in cooperation with the Kommersant DENGI weekly, announces the publication of its annual Best Russian Brands 2010 lead table. It is the fifth year that Interbrand research in Russia has helped to define the top 40 national trademarks that create and retain high value in today’s competitive marketplace.
In November, Schwarzkopf Professional started the new social initiative ‘Shaping Futures,’ which is a new worldwide charity initiative that sees Schwarzkopf Professional partnering with leading non-profit organisation SOS Children’s Villages and volunteer hairdressers, in order to introduce disadvantaged youth to the craft and livelihood potential of hairdressing.
On December 9, ten extraordinary women, the Women of Worth, were celebrated at L’Oréal Paris’ award presentation, held at the Hearst Tower in New York City, for their incredible dedication to charitable causes and the extraordinary milestones that they’ve reached to help others and give back to their communities.
Almost each season, Perrier-Jouët collaborates with renowned artists and celebrities to create another project to mirror the nature of the refined champagne. This fall, the brand unveiled a series of watercolour illustrations by Kareem Iliya, who dedicated his visuals to the theme of the Dandy Ball. Now, ahead of Christmas celebrations and exquisite parties, the brand presents a nice follow-up, “a lavish leather bag containing a bottle of Perrier-Jouët Fleur de Champagne, two glasses and a notebook on the art of drinking champagne,” which is sure to add to the festive spirit.
Sony is encouraging Facebook users to participate in the company’s latest competition entitled ‘Profile Hero’ for a chance to win Sony NEX-5 camera or be awarded with the grand prize, a hilarious holiday of a lifetime in Rome. The participants are invited to share the most inspiring stills featuring the best moments of their lives by submitting their photos to five different categories.