By Ildiko Szalai, Packaged Food Analyst at Euromonitor International
On December 2, 2010 PepsiCo Inc. announced that it had reached an agreement to buy a 66% stake in Russian dairy, baby food and juice manufacturer Wimm-Bill-Dann for US$3.8bn.
Category Archive: News
Hairdressers have always offered a professional service: they cut hair, as well as style it and make it more attractive. A hairdresser often plays a role that informs and educates clients about social issues. L’Oréal Corporate Foundation and UNESCO combined their forces in 2005 to promote awareness among the global hairdressing community about the prevention of HIV. They initiated a training module that is now part of the hairdressers’ curriculum in L’Oréal Professional Products’ training centres throughout the world.
Coca-Cola Brazil is introducing virtual game into real life and vice versa. The brand collaborated with the Gringo agency to launch an interactive activity ‘The impossible is possible— My Life In Game’ on December 1, where the key character is a real person, Lucas Dias, turned into an onscreen hero, is taking up challenges and fights with mean people. The goal is to have more time for his private life.
December is the month to ‘Get Your Island On’ as Citrus, Cranberry Cherry and Mint all vie to become the newest addition to Malibu’s vibrant flavor portfolio in the ‘Malibu U Choose’ sweepstakes. Starting yesterday, fans can go to Malibu’s Facebook page or send a text message to vote for one of three delicious and distinctive flavors as Malibu’s newest expression. Each vote automatically gives participants a chance to win cool daily prizes, as well as one $1,000 grand prize to kick-off the New Year.