World Wild Fund is encouraging Facebookers to turn from taking care about virtual pigs, chickens and geese playing FarmVille to giving hand to real endangered animals. The new application of WWF allows social-media addicts contribute to the good cause without even leaving Facebook virtual space by adopting a plethora of favourites or less known animals like Amur leopard, red fox, walrus or dugong (there are more than 100 species to select from).

Converse has opened its first flagship venue after operating for over 102 years on the U.S. market and having 53 shops across the country. The new concept store, opened last week in Boston, offers the whole range of apparel and footwear produced by the brand, including the limited-edition items, some of which are very hard (or even impossible) to find in other cities. The launch of the new venue comes as a proof of today’s marketing success of the company, which ten years ago declared bankruptcy and was purchased by Nike.

The ecological disaster in the Gulf of Mexico is being immortalised in “Oil & Water Do Not Mix” a limited edition of original iconic works of art made using leaked BP oil harvested from the beaches of Grand Isle, Louisiana. The 200 (76.2cm x 50.8cm) signed pieces will be sold online at www.gulfofmexico2010.com and all profits will go towards funding the work of the Coalition to Restore Coastal Louisiana in the Gulf. The creation of “Oil & Water Do Not Mix” is captured in a two minute film documentary which can be viewed on the website.

Electrolux turns garbage into something really valuable. On June 29, the global manufacturer of domestic appliances announced the start of its “Vac from the Sea” project, which is focused on raising environmental awareness by showing people how much trash there is in and around seas and oceans today. Electrolux has partnered with a number of volunteers (individuals, group and environmental organizations) to collect plastic from the Pacific Ocean, the Indian Ocean, the North Sea, the Mediterranean Sea, and the Baltic Sea. The items, which have been gathered during these several months, are now transformed into five state-of-art vacuum cleaners, each one representing one of the seas or oceans from which the plastics originates.