Do you know people who can tell much about national Swedish cuisine? Or maybe you are one of those who specialize in it? If the answers to both questions are “no,” the new online classes run by Chef Jørn and sponsored by IKEA will help you learn more about the unique world of northern dishes. As it may turn out, these can be as delicious and filling as the Italian menu and in some way as exotic as the Japanese one.
Category Archive: News
Levi’s released the findings of a global study to better understand the challenges, expectations, goals and experiences Millennial women face around the world. The results show a surprising generational shift in life priorities and a need for a new, nontraditional form of mentorship. In response to these findings, the brand has launched ShapeWhatsToCome.com, a global online community where Millennial women around the world can connect with peers and mentors to shape their futures.
Being one of the official sponsors of the London 2012 Olympics, Coca-Cola UK is launching a series of projects focused on sports or in some way touching on the upcoming event. Last week, the company kicked off a youth-related initiative in collaboration with StreetGames, and soon afterwards it launched a campaign to bring forth its sports drink, Powerade Zero.
The ‘inner world’ of things we consider unattractive or even disgusting, can be stunning—entrants of the Nikon Small World Photomicrography Competition prove it. To see this beauty, we just have to zoom in. This year, the micro-universe was explored by hundreds of entrants, who submitted more than 2,200 images, unlocking the secrets of the whole universe which we just can’t see with the naked eye. Each of the work was magnificent in its own way, but there had to be just one winner. Jonas King (Vanderbilt University, Department of Biological Sciences, Nashville, USA) with his image of 100 times magnified Anopheles mosquito’s heart colored with fluorescence technology scooped the $3,000 first prize.
International Design Consultancy P&W has enjoyed further success at the Pentawards this year. The consultancy’s range of Kids cereals for Tesco’s fast-growing US chain Fresh & Easy Neighborhood Market has won a bronze Pentaward, presented at the official Pentawards ceremony at the Shanghai EXPO 2010. The three-strong range, Cookie Bites, Cocoa Sharks and Apple & Cinnamon Smiles, is designed to achieve cut-through in a category replete with bright colors, artificial flavors and cartoon characters, including well-known licenses such as The Flintstones, and TV «stars» such as Count Chocula.
Natural glacial mineral water Isklar has won a Design Business Association Design Effectiveness Award thanks to its dazzling design created by integrated branding Blue Marlin. The Design Effectiveness Awards is the only award scheme in the world to evaluate design projects based on hard commercial data. Isklar’s success has been nothing short of remarkable. The brand grew 619 per cent in the 12 months to April 2010 (Neilsen) despite the total UK mineral water market experiencing an environmental backlash, being under immense competitive pressure and seeing volume continue to decline overall.
Starbucks introduced a new feature to the Starbucks Card Facebook® App that makes it possible to buy a friend a treat from Starbucks without ever leaving Facebook. Available in the U.S. and Canada, users of the app now have the ability to load $5 to $500 directly onto a friend’s registered Starbucks Card as a gift. The “Give a Gift” update to the Starbucks Card App takes the honor of being the 100th launched idea from the popular community site, My Starbucks Idea.
Coca-Cola Great Britain (CCGB) yesterday announced a new three year partnership with StreetGames, a national charity set up to help young people in disadvantaged communities get active and participate in sports. It was launched by the Minister for Sport and Olympics, Hugh Robertson MP, with help from StreetGames’ Ambassador and former Olympic athlete Diane Modahl. The start was celebrated with a keenly contested futsal match in which the Minister played alongside local StreetGames participants.
Nike teamed up with creative agency Wieden + Kennedy Shanghai to make a hilarious gift to the fans of the iconic sportswear brand and comic books. The creative unit collaborated with artist and animator Anthony Francisco Schepperd to make a vibrant graphic novel, which features the celebrated Chinese hurdler Liu Xiang, “more than a flying man,” turned into a super hero of modern times.