Hennessy will bring cities around the U.S. a truly unique experience that blends the world’s best music, culture and art through Hennessy Artistry 2010. Hosted exclusively by Hennessy, the five-city, invite-only tour will be co-curated by Grammy Award-winning group, The Roots and multi-faceted artist, producer, singer, and actor Q-Tip. Making stops in Chicago, Miami, Los Angeles, Detroit, and New York City, each show will feature special emcees and musical guests and friends of the curators.
Category Archive: News
Having taken a short rest after its recent World Basketball Festival in New York, Nike is going to pay homage to another urban sport, skateboarding, with the upcoming launch of the Zoom Paul Rodriguez 4 shoe. The new range will be available for purchase starting August 21, and ahead of the release, Nile SB is unveiling a set of videos featuring Paul Rodriguez, an American professional skateboarder and actor, which were shot to support the new line.
In 2009, Nestlé and Salzburg Festival launched their Young Conductors Award with the Gustav Mahler Youth Orchestra to provide highly gifted young conductors with a valuable boost in their career. This year the initiative was continued, and the panel of experts selected the new winner, 27-year old David Afkham from Germany.
Time has come for Kit Kat to step into the virtual world of augmented reality. The Nestlé-owned brand and pop group Scouting For Girls are introducing a big marketing project, which uses new ways of engaging youth. The Kit Kat’s new project dubbed «Kit Kat Brings Music To Life», which is the brand’s most massive spending on the cyber sphere to date, was devised by the Skive digital agency.
Levi’s isn’t only focused on selling the jeans—the brand is also concerned about its after-shop live, the way they will be washed and dried. To make the cleaning process as green as possible, on the first day of summer the brand teamed up with Myoo Create to launch its “Care to Air” contest, encouraging creative minds to try and find the most sustainable air-drying solution for clothing. Now Levi’s is here to announce the winners of the competition, who introduced the most stylish and effective methods.
Diesel is calling its fans to ‘be stupid,’ while Wrangler asks its aficionados to ‘stop thinking’ at all. In the new phase of its “We Are just Animals” campaign the brand wants people to participate in a range of top secret (as for now) extreme events, which will be arranged in the UK this September.
For the third consecutive year, Coca-Cola Israel opens the gate of its summer camp called The Coca-Cola Village to young fans of the soda. This time the iconic brand provided the visitors of the area with an opportunity to ‘like’ this or that place or feature within the camp, just like they do it within the Facebook social network.