In order to commemorate the new Seattle’s Best Coffee identity and positioning, Starbucks decided to update its outdoor displays on the roof of its central building in Seattle by wrapping the green mermaid ‘face’ with a red new logo.
Category Archive: News
As we wrote in January, Folgers Coffee, a popular P&G’s brand, has launched a contest asking its fans to update the famous «Best Part of Wakin’ Up» theme. «American Idol» judge Kara DioGuardi got to choose the winner from five online finalists on June 3. Here you can listen the Top 5 jingles online: http://www.bestpartofwakinup.com/contests/showcontest.