Schweppes Australia has been recently rebranded and is now launching a massive “The magic is in the mix” campaign. The advertising is rolled out in outdoor, TV and print materials as well as in retail and point of sale marketing places. With a new image and ideology, Schweppes convinces that “1+1=3″. Why? It gives a simple explanation.
Category Archive: News
The Didonato design agency introduced a new packaging for Schweppes Australia. With nearly 100 products in their portfolio, Schweppes owns a vast amount of graphic real estate in grocery, impulse and on-premise. However, its shelf presence has diminished as a result of the independent development of products and sub-ranges.
Nike and famous New York based photographer Warwick Saint developed an inspiring Rock Victorious campaign for the women section of the company’s website. The strong and catching ads are all about winning and savouring the moment of victory. The images and video feature the sport legends of modern time — Maria Sharapova, Susanna Kallur, Serena Williams and Lianne Sanderson – who share their view on what it is to literally fight on the pitch or on the track.