Absolut Vodka is showing his love for art again. After being a sponsor of a short film in the USA and a Vancouver creative project in Canada, the brand is stepping into the art zone in Australia. This time Absolut vodka has teamed up with Pedestrian, an online magazine about art and culture, to organize an exhibition of ten artists, both well-known and emerging, who work in Australia. At the exhibition is called The State of Art.

To commemorate the 75th anniversary of the repeal of prohibition and the 70th anniversary of the reopening of the distillery, the whiskey brand Jack Daniel’s has launched an auction, where any person of drinking age can make a bid and get limited edition Jack Daniel’s memorabilia. The auction is arranged at the www.jackdanielsauction.co.za, and you can make your bid with Daniel’s Dollars.

The globally known international home products retailer IKEA is sure that just $1 can make the life of children better and be enough to start introducing positive changes on a global scale. The social campaign “One dollar is a fortune” was started in 2003 and is aiming at raising money for improvement of children’s education all round the world. To support the project the retailer devised the singing activity Soft Toy Said featuring cute soft toys.

Diesel seems to be totally obsessed with sex. The new Spring/Summer 2010 campaign is the most controversial and provocative than ever. Chinese-Czech-American photographer Miko Lim created unbelievable shots featuring half-naked young people posing indecently in front of the camera. The name of the campaign is “SEX SELLS: but unfortunately we sell Jeans”. Does Diesel really regrets about choosing clothes industry instead of pron?