Budweiser invited its loyal consumers to take part in shaping its promotional campaign for the upcoming Super Bowl XLIV event, taking place on February 7. The brand wants to prove that the consumers’ opinion does make difference and so wants it influence the image of the beer. The visitors of the Facebook page of the brand were to watch three of the commercials made just for the date and determine which of them will air in the breaks.
Category Archive: News
Grolsch is continuing its digital campaigns to attract more new customers and please the loyal beer-drinkers. The brand is introducing the large-scale Gosch! Taste Amplified project to deliver the audience the enthralling activities with the help of its digital agency Blonde. The campaign involves introducing new interactive banners on Lonely Planet, Resident Advisor and Time Out websites, and additions to the Grolsh’s online environment on its website.
Coca-Cola, being the major soft drink advertiser at the Super Bowl event after Pepsi decided to rule itself out, is using the sport competition for raising money and donate it to social organizations. The corporation is planning to give up to $500,000 to the Boys & Girls Clubs of America, and half of the sum — $250,000 — is to be gathered with the help of Facebook project relating to the Super Bowl.
The Leo Burnett agency from Puerto Rico, which created the smoking burger ad on the roof of the McDonald’s restaurant, added another project to the list of its ambient campaigns. This time it was not about promoting a new addition, but about familiarizing people with the McHappy Day, when the company donates Big Mac’s sales to the children of the Ronald McDonald House Charities.
Absolut Vodka has commissioned Yorgo Tloupas, a graphic designer and art director to the Intersection magazine to create a portable bar, that could be moved from one party to another, be easily taken down to pieces and put together again and look hilarious at the same time. The designer created two parts — the serving area and the display behind it made of black perforated panels of the cut-out pattern that is reminiscent of the iconic shape of the Absolut bottle.