McDonald’s is moving beyond its iconic “I’m loving it” theme and goes sportive with a project that is not featuring its logo and name on every free spot. The company approached Stockholm digital agency Perfect Fools with a task to create an interesting brand communication campaign for smart and not-pushing promotion of the brand.
Category Archive: News
Oscar Mayer, Kraft Foods brand, has launched a nice campaign called Good Mood Mission. The visitors of the mini-site are encouraged to participate in the project aiming at gathering food for Feeding America, the nation’s leading domestic hunger-relief charity. The brand offers the visitors to add their good mood to the gallery and tell the world what makes them happy. For each mood the company will donate one pound to the charity, and the ultimate goal is 2 million pounds.
The famous chocolate brand Godiva is encouraging its fans to share love through the specifically created mini-site Godiva Give Love. It gives the users a chance to send a virtual Valentine card today and automatically get the chance of getting a prize — a pair of identical special edition 36-piece Godiva Valentine Day Ballotins, one for the winner and one for his or her dearest person.
Now billboards are staring to be everything but old and conventional panels with printed posters. Sony and Hakuhodo Kettle group decided to use walls of the Sony Building in Tokyo for the Recycle Project Jeans campaign. Huge posters from advertising the latest products and promotions of the electronic brand were used to manufacture the jeans.
Nespresso is demonstrating its love for cuisine by its involvement in Madrid Fusión 2010 gastronomy festival (January 26-28) which is a great trade fair for professionals of the culinary world. The chefs for round the globe come to the event and share their experience with the colleagues. Nespresso has invited top chefs to sample Nespresso Grand Cru coffees and match them to an array of delicacies, from sweet to savoury.