Millward Brown has just released a new report forecasting which growing digital and media trends will shape brand communications in 2013.
Category Archive: Trends
As the new 2013 year approaches, JWT, one of the biggest global marketing comms agencies, has recently released its newest 8th trend report for 2013 —a 171-page white paper, encompassing the results of a year-long quantitative, qualitative and desk research conducted by JWTIntelligence in the U.S and U.K. Additionally, 70 JWT experts across more than 25 international markets were interviewed about technology, health and wellness, retail, media and science.
From persuasion to platform, from positioning to purpose, from consistency to experimentation, from control to liberation and from ownership to ‘boundarylessness’ — these are the crucial shifts in branding theory spotted over the 20-year career by Robert Jones, head of new thinking at a brand and innovation firm Wolff Olins and visiting professor at UEA, published in the current issue of the Journal of Brand Management.
Defining which global brands are better at the current moment, which of them has shown striking results in the tough economic conditions of the recent year is a challenging task. For the 12th consecutive year, Interbrand, the world’s leading brand consultancy, undertakes profound research, building the Top100 Global Brands 2011 list by taking several criteria such as presence on the global market and financial performance of the brand into consideration.