Maybelline New York is welcoming a new spokesmodel, Charlotte Free, who will promote the brand’s product with her iconic extravagant touch. To announce the partnership, the brand has launched a bizarre spot staring the newcomer and Patrick Pope, P’Trique of viral videos ‘Sh*t Fashion Girls Say’ on Maybelline New York’s official channel on YouTube. Titled ‘#TopChicret —Announcing Charlotte Free as New Face of #1 Cosmetic Brand in the World,’ it is telling the good news in a humorous and light-hearted manner, mimicking the way the information spreads in the chick gals world.
Search Results for: cosmetics
The article is written by Dave Timothy, Senior Account Director at strategic packaging and design consultancy Anthem Worldwide
Looking back at previous times of austerity, our lives and shopping habits seemed a lot simpler then. People used to save up for what they wanted and ‘make do and mend’ was a way of life, rather than a fashionable hobby. However, with so many years of boom before the bust, we have tasted the good life, and we liked it!
Branding consultancy Creston Unlimited in conjunction with ICM carried out a research, which figured out that most of people’s brand purchasing choices in the UK are influenced by just eight emotions. Brands do not only give people actual goods and services, but they also can make them feel happy, confident, part of a group, and so on.
Nivea, the iconic cosmetics brand, which turned 100 last year, is launching new limited-edition packs designed by a fashion designer and leading brand and packaging design agency Bulletproof. The new ‘Nicola de Main’ packaging for Nivea Soft will arrive in stores across UK, Ireland, Scandinavia and The Netherlands in mid-May. The light-hearted and colourful design, which features springs birds, adds to the feeling of the season, sunny cheerfulness and warmth and echoes with the brand’s attitude of making life beautiful.
Coke Zero, the no-calorie drink from the beverage giant, has kicked off a new campaign in Great Britain, following on the heels of the new round of Diet Coke ‘Love It Light’ promotion in the country, launched in partnership with the Benefit Cosmetics beauty company. The new marketing effort targeted at young male will be rolled out on video on demand services and online until early March and will be offering the drink’s fans to ‘Taste the Possibilities’ (as the strapline says).
In 2011, a number of global market giants celebrated their anniversaries—Coca-Cola, Avon and Mercedes-Benz turned 125, Starbucks marked its 40th birthday and Nivea entered its centennial, with grandiose advertising campaigns and promotional efforts. This year, another cosmetics giant, Oriflame, is marking a milestone—the company, which now operates all around the globe, is celebrating its 45th year of presence on the market and launching the ‘45 Years of Fulfilling Dreams’ campaign dedicated to this occasion.