Diet Coke, the beverage brand targeted at women, is rolling out a new phase of its ‘Love it Light’ campaign, featuring the famous puppets—the marketing effort was kicked off in the UK on January 9, and will roll out in seven European countries in the coming weeks. As part of the campaign, developed by Mother London, the brand released new humorous adverts and launched a Facebook application, which helps female consumers ‘get glam.’

Blue Marlin attracts two senior clients to the agency fold—packaging innovation specialist and heavyweight blue chip marketer join integrated brand design firm London, Sydney and Singapore—Blue Marlin is delighted to welcome David McGowan to further strengthen its award winning structural design team.