Chrysler Group LLC is launching the next stage of its ‘Imported From Detroit’ campaign, which debuted with Eminem in a Super Bowl commercial in 2011. Hip hop artist’s track 8 Mile from the movie of the same name released in 2002 features a dedicated 8 Mile edition of the Chrysler 200 sedan to mark the movie’s 10-year anniversary.
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Chanel reveals it secrets online—the brand, which has become the epitome of style, is telling its story on a dedicated website, Inside.Chanel.com. Yesterday, on October 4, the brand released a teaser video on its YouTube channel, where it focuses on its iconic fragrance, Chanel No.5 over ninety years ago, inviting the audience to visit the major destination and watch the full version of the movie.
To celebrate the upcoming launch of the famous computer game Halo 4, PepsiCo‘s Mountain Dew and Doritos brands have announced that Double XP comes back. The platform offers gamers to create an account at dewxp.com or doritosxp.com where they’ll be able to unlock and load future XP matches, reveal ultra-new gear and weapons and more.
Toyota helps history happen—the auto giant will provide its Toyota Tundra, a half-ton pickup truck, to tow the 300,000-pound Endeavour space shuttle to its final destination, a resting spot at the California Science Center. The brand has launched a campaign, developed by Saatchi & Saatchi L.A., to support this historical undertaking and is calling the public to contribute to the scientific center with their #TundraEndeavour tweets.
Kia Motors‘ hamsters who can’t live without modern music and fun are coming back this fall in a new commercial created by David&Goliath. Called ‘Bringing Down the House’ it kicks off on more than 18,000 movie screens nationwide in National Cine Media’s First Look pre-show program on all Kia social and digital platforms today, on August 31.