PepsiCo’s Brisk Iced Tea rolls out a new marketing campaign that brings the popular soft drink to the galaxy. Teaming up with creators of the 3-D Star Wars: Episode I The Phantom Menace, Brisk leverages Darth Maul and Yoda, Star War’s iconic characters in a fun and creative way.
Search Results for: movie
On the heels of the launch of Levi’s campaign ‘Go Forth’ on a global scale earlier this year, which encouraged thousands of young people to take action and be one the forefront, the iconic jeanswear brand is kicking off a film competition entitled ‘Show us the way’. To launch this new cinema contest, which encourages participants to show “their visualization of a better tomorrow,” Levi’s has collaborated with the American Film Institute to provide the US community of filmmakers—both amateur and professional—with an opportunity to take a first step to what they really want.
The article is written by Ted Mininni, President of Design Force Inc, USA
Marketers know how to trigger children’s emotions; how to trip the “have to have it” switch on. One of the best, often-sought ways to endear brands to children is the use of licensed characters on kids’ products. Yet this isn’t always a success. If anything, it can be a hit or miss proposition.
Personality tests aimed at figuring out one’s way of thinking will never be out of fashion. Building on the success of such questionnaires, Hyundai has launched a new global campaign New Thinkers Index on online platform to provide visitors with a chance to explore the notable thinkers’ outlooks (ones of actors, musicians, outstanding athletes and other notable people), read articles and watch a series of short 4-minute videos revolving around the think theme and take a test online to figure out how well they do in eight major areas of thinking ranging from natural and interpersonal to music and visual.