Esquire unveiled its latest use of augmented reality technology and further established its eye for innovation with two unique experiences that extend the magazine well beyond the printed page. It has joined forces with GoldRun to create two interactive adventures using ‘geo-tagging’ technology. For the first time ever, a magazine is using GPS technology to place a virtual image of a cover subject in a remote location. Esquire’s February cover model, Brooklyn Decker, can be ‘found’ in over 700 Barnes & Noble stores across the country.

Lipton Brisk Iced Tea has launched a new phase of the campaign featuring clay puppet characters, which represent A-list celebrities of the modern culture. This time, the brand has ‘invited’ Ozzy Osbourne and Danny Trejo to ‘star’ in the promotion, which encourages consumers to live their lives in a brisk way. The recruited stars didn’t actually appeare in the videos—instead, they gave their voice and ‘bodies’ to the clay puppet characters, featured in tongue-in-cheek web promotion, which includes short films and a competition on Facebook.

On January 6, Apple® opened the Mac® App Store℠ with more than 1,000 free and paid apps. The Mac App Store brings the revolutionary App Store experience to the Mac, so you can find great new apps, buy them using your iTunes® account, download and install them in just one step. The Mac App Store is available for Snow Leopard® users through Software Update as part of Mac OS® X v10.6.6.

To demonstrate the performance capabilities of its new the 2nd Generation Intel Core i5 processor presented to public at the Consumer Electronics Show in Las Vegas last week, Intel has created an engaging action-adventure video ‘The Chase,’ which is more like an action movie. The 2-minute long spot features a lady, who is trying to escape from two bandits in the virtual space of a computer. The heroine is changes programs like a cars, jumps from one window into another, leaving her chasers no chance of catching her with the much-desired envelope.