Vehicles with next-generation technology require cutting-edge, hi-tech presentations. The all-new Jaguar Land Rover has become the key figure in the latest 3D augmented projection mapping show, developed by global creative business Imagination. Blending magic with technological innovations, the creative team unveiled a VIP visitor experience, in which the new model was revealed on a rotating platform. The theatrical performance was hosted in Solihull in the UK, the home of Land Rover for over six decades.

The article is written by Darren Foley, Managing Director at Pearlfisher, London

This month we are welcoming some new additions to the Pearlfisher studio gallery space in London: a beautiful old letterpress (courtesy of the brilliant Mr Kelvyn Smith http://www.letterpress-workshop.com/) and a revolutionary three-dimensional printer. From opposite ends of the same discipline, these two machines led us to think about a new movement in design that is uniting previously detached points of the same spectrum.