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Nike Destroyer’s Big Swap

Recently, Adidas invited the fans of its footwear to come to their Mega Diner and have a nice ‘sneaker’ meal. A similar idea became the basis of Nike’s new project, which was also ‘turning clothes into food’. Ahead of the MFNW 2010 music festival launched in Portland last Saturday, the iconic brand, which supported the event, teamed up with Bo Kwon, the owner of Koi Fusion, one of the first food trucks in the city, to treat customers to something very special.

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Posted on 09/14/201008/01/2011 News

Nike against Stereotypes in Its New «I Am the Rules» Campaign

The only rules you should follow are your rules, says Nike in its new collaborative promotional project with Foot Locker, one of the most famous footwear retailers. The companies joined forces earlier this year, and are creating a new ‘constitution’, which is based on the people’s choice. The new vibrant “I am the rules” campaign for Air Max 90 features big soccer stars including Marouane Chamakh, Andrey Arshavin, Stefano Okaka Chuka and Ingrid Graziani among dancers, DJs and others.

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Posted on 08/16/201008/16/2010 NewsSocial Media

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