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alcohol drinks

William Grant & Sons named the «Distiller of the Year»

The Scottish family owned distillery William Grant & Sons scooped the prestigious International Spirits Challenge Distiller of the Year title for the second year running.

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Posted on 10/16/200910/16/2009 News

Global alliance between PepsiCo and Anheuser-Busch

PepsiCo and Anheuser-Busch (the US subsidiary of the world’s largest brewer AB InBev) announced the creation of a global alliance. This agreement could be a serious threat to the Coca-Cola company which is a world’s largest beverage company by sales for today.

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Posted on 10/16/200910/16/2009 News

SABMiller reports 1% overall lager volumes decrease

SABMiller, one of the world’s leading brewers, reported a 1% decrease in like-for-like global volumes in the first half of the 2009 financial year which ended on September 30.

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Posted on 10/16/200910/16/2009 News

NBC Universal and Anheuser-Busch announce the exclusive sponsorhip deal

Anheuser-Busch and NBC Universal announced the exclusive sponsorship deal to promote the Bud Light Golden Wheat beer (we wrote about it earlier) across the US market.

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Posted on 10/16/200910/16/2009 News

Jameson Empire Awards 2010: «Done in 60 seconds»

This October Irish Whisky brand Jameson, owned by Pernod Ricard, and the world’s leading magazine about cinematograph Empire UK are to launch one of the most ambitious online project of the year — «Done in 60 seconds».

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Posted on 10/15/200911/06/2013 NewsSocial Media

Diageo’s sales go down

Diageo — owner of Smirnoff, Guinness, Captain Morgan and other brands — reports that its global sales fell 6% in the first quater of the financial year 2009/2010. However, the company reiterated its forecast for «low single digit» organic growth in operating profit.

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Posted on 10/15/200910/15/2009 News

Carlsberg Sweden introduced Premium PET Bottle

On the 1st of Septemer the Swedish unit of Carlsberg Group — Carlsberg Sverige introduced on the national market the new format of packaging for its Carlsberg Export Premium lager. An innovative Pet bottle with a crowncap gives an absolutely new point of view on what a premium bottle is.

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Posted on 10/12/200910/12/2009 News

Martell XO Presents New Limited Edition by French Architect Paul Andreu

The oldest cognac house Martell has represented the results of the creative collaboration with a renowned French architect Paul Andreu—an exclusive packaging design for the premium offer, Martell XO.

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Posted on 09/22/200909/14/2012 DesignNews

Miller Lite Invented a New Way of Communication with Bartenders

Following the modern high tech trend of an ‘iPhonization’, Miller Lite has lanched its branded app called Beer Time. It simply allows not to waste time waiting for your beer while the bartender can’t serve it quickly.

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Posted on 09/22/200905/03/2013 NewsTechnology

Ice Sculptures Commemorating New Flavours of Smirnoff Lime and Green Apple vodka

As we wrote previously, Diageo GB hit the flavoured vodka market by making Lime Smirnoff and Green Apple Smirnoff available to all off-trade retailers nationally this summer.

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Posted on 09/16/200901/30/2013 AdvertisingMarketing

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