On the 1st of Septemer the Swedish unit of Carlsberg Group — Carlsberg Sverige introduced on the national market the new format of packaging for its Carlsberg Export Premium lager. An innovative Pet bottle with a crowncap gives an absolutely new point of view on what a premium bottle is.
As we wrote previously, Diageo GB hit the flavoured vodka market by making Lime Smirnoff and Green Apple Smirnoff available to all off-trade retailers nationally this summer.