Baileys revamps its bottle’s look as part of the ongoing “’Cream With Spirit” global campaign, launched last year. It is the brand’s next major redesign since June 2008, when a new bottle and outer casing design created by Bloom was introduced. The new packaging design has been developed by London-based Lewis Moberly.
alcohol drinks
Guinness has unveiled another project to celebrate its legendary black stout. The Irish beer brand has collaborated with Jason Bruges Studio and a team of creative minds to develop a “breathing” pint monument to the iconic drink. The 3.6-meter, 2-ton statue, which is more like a totemic symbol than a pint, has been displayed at the Guinness Storehouse in Dublin.
The lager brand Stella Artois, which has a strong emotional connection with the cinema world, launched its new ad during the live broadcast of the Oscars on Sunday. The advert titled “The Artist,” which has nothing in common with the silent movie under the same name, celebrates the craftsmanship behind each glass of the beer.
Jim Beam has tapped Leonardo DiCaprio for an advert, which is airing exclusively in Japan. Surprisingly enough, the brand has not engaged the Hollywood A-lister in a massive campaign—the highest paid actor in 2011 stars in a simple (and a bit odd) short commercial. In the ad, which is just 17 seconds long, Mr. DiCaprio first appears as a sculptor and then turns into a magician.
ABSOLUT VODKA goes crowdsourcing—the legendary brand is encouraging U.S. residents to develop the new design for ABSOLUT Chicago, the latest limited-edition bottle in the city series. For the new initiative, the brand has collaborated with the online design community Threadless, which is hosting the competition on its platform. The winner of the art contest will get his or her design featured on the legendary bottle and will walk away with $10,000 and a trip to the ABSOLUT Chicago launch party.
Bud Light Platinum is becoming even more musical—following in the footsteps of BlackBerry, Pepsi, Coca-Cola, Intel and Polaroid, which invited music artists to be their creative directors, the beer brand tapped singer and actor Justin Timberlake for the same position. The celebrity, who is one of the co-owners of MySpace now, will “provide creative, musical and cultural curation for the brand.» Bud Light Platinum is Bud Light’s extension with higher alcohol content, launched in 2012 as a product for nighttime party drinkers.
ABSOLUT Vodka launches a new limited-edition bottle, originating from the brand’s previous project, ABSOLUT BLANK, which was launched back in 2011 and engaged celebrated artists from across the globe. It’s always better to start with a clean sheet—or a blank bottle,—so the new urban flower-inspired ABSOLUT VODKA BLANK EDITION by Dave Kinsey had a really good platform to grow on. In the new bottle print, the contemporary artist and designer explored the connection between emotional and environmental in his well-recognized “mural paintings” style.