The burlesque diva and fashion celebrity Dita Von Teese, the Cointreau ambassadress, is presenting another elegant piece as part of her collaboration with the brand. Last fall, the extravagant diva unveiled the Cointreau coffret and now she presents an elegant accessory, My Cointreau Travel Essentials bar, which allows us to create and savor the divine cocktails while on trips or at home parties. The round white box is designed in retro style and reminds of a hatbox, in which beautiful rich ladies used to carry their fashionable headdresses decades ago.

Original luxury Scotch whisky Chivas Regal is launching an innovative campaign in Travel Retail to reward travellers with genuine added value. In partnership with private nightclub Le Baron, ‘The Art of Hosting’ campaign includes a limited edition gift-pack, in-store displays and an exclusive website which brings entertaining at home to life as a sensory, 360 degree, virtual party experience.

Martell has unveiled a new look for its VSOP which recently launched in the Singapore and Malaysia domestic markets. The new bottle and eye-catching packaging reflects Martell’s brand identity and strengthens its status as a premium cognac. Martell has also produced new lifestyle photography to support the contemporary and stylish image. The revamp of Martell VSOP is now progressively being rolled out throughout the world.

Diageo’s whisky brand Johnnie Walker has rolled our a new campaign in Brazil appealing to the country’s fast-growing market with a blockbuster-like spot. From the first sight, the new video seems to be strange as it’s hard to imagine that people on the streets would laugh if they saw a stony colossus arising from Rio de Janeiro’s Sugar Loaf mountain landmark.

Belvedere, the world’s first super premium vodka, announced its partnership with (RED) and the launch of a Special Edition Bottle to raise proceeds for the Global Fund to fight AIDS, Tuberculosis and Malaria™. The initiative, which was launched in February in the U.S., now comes to the United Kingdom. 50% of profits from the global sale of BELVEDERE (PRODUCT)RED ™ Special Edition Bottle will contribute to the Global Fund to fight AIDS, Tuberculosis and Malaria in Africa.