On June 8, Bombay Sapphire made the situated on the Thames bank Battersea Power Station illuminate with a 3D spectacular projection. The imagination was the key-point of the Bombay Sapphire ‘Project Your Imagination Competition’. Launched in December 2010 the famous gin brand asked people from all the world to demonstrate their imagination by submitting ideas including drawings and poems, to be used as the inspiration for the Bombay Sapphire 3D show.

To mark The Queen’s Diamond Jubilee on February 6, 2012, Diageo‘s John Walker & Sons, Scotch Whisky Distillers By Appointment to Her Majesty The Queen, is to produce a limited edition of 60 crystal decanters of ‘Diamond Jubilee Blended Scotch Whisky by John Walker & Sons’. The unique blend of whiskies distilled in 1952, the year when The Queen acceded to the Throne. The decanters will be finished in a marrying cask of English oak from The Queen’s Sandringham Estate.

According to Bloomberg, two bottles of the world’s oldest Champagne, which spent about 170 years at the bottom of the ocean, were sold for 54,000 euros ($78,400) at an auction in Finland on June 3. The second lot, containing vintage Veuve, went for 30,000 euros, which was the most paid price for a bottle which for the auction house—America’s oldest wineshop Acker Merrall & Condit. A bottle of champagne from Juglar, which became part of Jacquessonsold now was sold for 24,000 euros.

New event 5 Days La Roma within 365 days project by The ABSOLUT Company took place in Mexico City, May 2428, 2011. 365 days is a continuous initiative where ABSOLUT explores creativity in the most interesting places of the world getting international artists to take part in it. The last year it was 30 Days New York. This time there were two hotspotsMexico City and its art scene. La Roma, the artistic area of the city offers galleries, institutions, architecture and people who contributed to its bohemian but still historical aura.