Bacardi pursues its Bacardi Together campaign by sending out its mixologists—or Bacardi Bats—to bars, music festivals and events across the UK to help the venues’ main bar workers and serve visitors perfectly mixed drinks.
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Beer and music do match. This was proved by numerous partnerships and collaborations with performers launched by many brands including Heineken, Grolsch, Carlsberg, as well as premium lager brand Kronenbourg 1664, which is to release a new music-centered addition to its ‘Slow the Pace’ campaign, devised by BBH. Just like Levi’s did within its ‘Pioneer Session’ where celebrated artists were remaking popular songs of past decades, the beer brand is helping old tracks be heard again and live a new life but with the same musicians.
Heineken, which launched its hilarious Open Your World campaign in December 2010 with the ‘The Entrance’ spot, is now coming up with a new stunning video, the long-awaited second spot of the campaign. The film, which premiered on YouTube yesterday, May 25, is called ‘The Date’ and features a couple which is walking through a huge Chinese restaurant, packed with musicians, guests, chefs, beautiful ladies and gentlemen and a magician with a rabbit.